The iPad’s average selling price can be seen as an indication of whether the iPad has the potential to continue evolving into a more capable tool. If sales of the Pro line are weak, it’s a sign that Apple hasn’t succeeded in creating useful functionality that takes advantage of improved hardware. And if users don’t need improved hardware, Apple’s business model can’t justify continued iPad software development long term.
Nick Heer at Pixel Envy chimes in:
It has been remarkable over the past several years to watch the iPad’s skyrocketing performance potential, but it has been infuriating to see a lack of comparable software improvements. iOS 11 will help turn that corner, but I feel a lot of work remains to make the power of the iPad feel like it’s being put to use.
Yes, iOS 11 and then apps like Affinity Photo and soon, Affinity Designer. Also, the excellent multi-track video editing app, LumaFusion Pro. These apps are exactly the kinds of apps that push the hardware of the iPad Pro. There are, of course, other “pro” apps such as Panic’s Coda and Transmit that are used for professional purposes but which do not push the hardware in the same way. The point is though that these apps exist. Now. If anything, it might be said that what is increasingly needed is for Apple to really push the marketing of the iPad. All of them.
Regardless, I don’t think I’d call the state of iOS or available apps “infuriating”. There are things in our world for which that kind of emotion is warranted but it isn’t this.