Last week Apple released a series of six iPad and iOS 11 How-To videos. I’ve also discovered, what may or may not be a new section of their website, How to do even more with iPad Pro and iOS 11 which not only has the new videos but also four sections for learning about the iPad:
I don’t spend a lot of time browsing Apple’s website unless I explicitly need information. Browsing around just now, via the above links, I’m impressed. This would be a great place for any iPad user to explore and bookmark. I’m particularly impressed with the iPad Apple Support page.
It’s good to see Apple promoting the device and the new features of iOS 11. I’ve thought for awhile now that Apple was doing too little to promote the features of the iPad and anecdotally this bears out in my observations of usage by the people around me. Very few of them are aware of what iOS and the iPad are capable of. While they get a lot of use out of their iPads it’s mostly a casual use. As has been repeated over and over, the iPad as a casual consumption device. For many that I have observed (my extended family all have them) that is indeed true. That said, it is also true that it is their main computing device. But it’s mostly for messaging, browsing the web, Facebook, email and games. Most of these folks are retired though so it makes sense.
There are plenty of kids in my family that are now in Junior High, High School and college. Most of them in fact. Will they be using iPads as their primary computing devices? With iOS 10 and now 11, they certainly could be. The hardware of the iPad is more than capable. And now with iOS 11, even more so. I’ve been out of the college world for 24 years but I know much of it remains the same. From what I’ve seen the iPad is not only well suited to that job it may well be the perfect device for it. The same goes for many other areas.
After browsing the above pages I doubled back to the Main Apple page and then visited the iPad main section. I wasn’t all that surprised that while the content is, of course, about selling iPads it is heavily weighted towards educating the reader about what the iPad can do. I’ve long thought that Apple needed to do more to demonstrate to the public what the strengths of iOS and the iPad form factor are but I’m beginning to realize that the website does this very well. The stores and staff also do this very well. In-store programs such as Apple Today are exactly what’s needed.
The only area that might still need improvement is television spots. The current ads are great in that they offer up an easy to grasp lesson. I’d like to see more of them in this style. A lot more. Just a simple lesson in using one part of the iPad. Currently the spots just end with large text, “iPad Pro” and I know this is very un-Apple like but I wish they’d include something along the lines of “Learn more at apple.com/ipad/howto”. They’ve developed a very helpful, educational website, why not do more to direct users to it? I don’t have access to broadcast television so I have no idea how often Apple airs ads. It would be great if they’d buy a lot of time each fall to educate users about the new features of iOS.