Peter Kafka at Recode has a bit on

Apple’s new TV plan is a TV guide:

But TV industry executives I’ve talked to view Apple’s plans as a mixed bag. They like the idea of making their individual shows easier to find, but they worry that moving consumers’ focus from their individual apps to a universal guide will reduce their power to promote their other shows.

Some of them also suggest that Apple’s plan would irk pay TV distributors like Comcast* and Charter, which are used to controlling TV navigation through their own guides.

They really don't care about the user experience which is why I get my content elsewhere. No thanks fellas.