Panic posted it’s The 2016 Panic Report and offered this very glaring and blunt statement about developing and selling iOS apps:

• iOS continues to haunt us. If you remember, 2016 was the year we killed Status Board, our very nice data visualization app. Now, a lot of it was our fault. But it was another blow to our heavy investment in pro-level iOS apps a couple years ago, a decision we’re still feeling the ramifications of today as we revert back to a deep focus on macOS. Trying to do macOS quality work on iOS cost us a lot of time for sadly not much payoff. We love iOS, we love our iPhones, and we love our iPads. But we remain convinced that it’s not — yet? — possible to make a living selling pro software on those platforms. Which is a real bummer!

Yikes. Very disappointing. But I have to admit that I have very mixed feelings about Panic. I’ve used Coda and Transmit on the Mac for years. Now I use them on my iPad and they are two of my most used apps. They’re great apps. But here’s the thing, as much as I enjoy and use Panic apps there is this other thing that kind of bothers me. Take the statement above. Who the hell was using Status Board? My (admittedly vague) understanding is they started that app for themselves and used it in house. I may be mis-remembering that. But regardless, I looked at it and while neat I had absolutely no use for it. I don’t see how Status Board was a pro level app. Or, if it was, I don’t see why the failure of that one app should impact 3 other iOS apps that are most definitely “pro” apps and which I suspect have a much larger, more committed user base.

Panic’s public face often seems silly to me. A year or so ago a big deal was made about their clever sign. They seem kind of squirrely in that they seem to get distracted by fun and otherwise cute projects. On a certain level, that’s great. Fun is good, whimsy too. But it just seems odd that they put that much time and effort into a sign with an iPhone app that people can use to change the colors of the sign and yet, a year later they are complaining about the time and energy investment in iOS apps not paying off. It seems odd.

Meanwhile, Coda, introduced on the Mac in 2007, currently sits at version 2 which was released in 2012. That’s 5 years per version. Which seems a little long but not too bad. But based on Panic’s 2016 review and 2017 projection we should not expect Coda 3 anytime soon. I’m fine with that as I’m not using the Mac version much at all. But in the comments to their post was a link to a twitter thread involving a bug/missing feature in Transmit 4 (the current version). It was brought to their attention in late 2014 and while Panic replied steadily as time progressed the issue has yet to be addressed even though Panic first suggested they had a fix as far back as early 2015 and yet, two years later, that thread is still going and that issue is unresolved. That is poor form. And I’m sure it’s not the only example.

Panic is one of those companies that has a sterling reputation in the Apple Nerd Herd and I’m conflicted as to whether it is deserved. It’s important to be realistic in our expectation. I often think folks are not very realistic in their expectations of Apple. Perhaps I’m being too harsh in my assessment of Panic. They’ve got a nice chart demonstrating how active they were in updating their apps over the course of 2016 and they were. A few new features but mostly lots of bug fixes. Looking at the release notes it was lots of bug fixes. That’s not to trivialize the updates because removing bugs is important (hence my comment in the previous paragraph).

To reiterate, these are fantastic apps and they seem to be solidly supported. I suppose I just don’t understand their complaint about selling apps for iOS. It is they who set the prices. As of now it looks like Coda sells for $24.99 and Transmit is $9.99. In 2015 Coda was only $9.99 and was a free upgrade to those that had purchased the first version. That seems far too low to me and is certainly lower than the Mac versions. Why not bump up the price? I paid a good bit more for the Mac version of Coda and would happily pay more for the iOS version if it was asked and if it meant that Panic would be more committed to development on the iOS side of things.

I’m not an app developer. I’ve not done a comprehensive review of the costs of iOS apps that are being built for and sold to professionals. I do think that the developers of professional grade apps such as Coda and Transmit should sell their apps at a price they think is fair for the product. If it’s the same price as that being asked for the Mac version then so be it. I know that a version of Affinty Designer is in being worked on and if it sells for the same price as the Mac version I’ll pay it. Again, I’ll pay it enthusiastically because it’s an app I want and need to make my iPad more valuable as a tool for my graphic design projects.

This post seems a bit unfocused to me. It was Panic’s recent statement about selling “pro” iOS apps that set me off. Panic goes out of it’s way to share the many ways in which it is whimsical and it’s apps delightful to use. It’s evident in the design and presentation of the blog, the website, the apps. Whimsy is everywhere and it’s wonderful. But when it comes to pricing their apps, valuable tools that do indeed help professionals get real work done, maybe Panic needs to take itself and it’s user base more seriously.