Jeesh. Mike Murphy, writing for Quartz:
In the six years that it’s been on the market, Apple’s iPad has always been a bit of a confusing product.
Confusing for who? I purchased one in 2010 the first day it was available. Many in my family did as well. There are well over 10 iPads being used in my extended family at the moment by users from 12 to 83. No confusion there. Maybe Mike Murphy needs to talk to my 12 year old niece or my 83 year old grandmother about how to use an iPad?
The iPad was sold as an easy to use computer in a tablet form. As I recall the marketing focused on it being a fun, flexible device that could be used in a variety of ways and places and for a variety of tasks. From email to games, web browsing to book reading to document creation. Standing at a counter, riding a bus or train, laying on a bed or reclining in a lounger, the tablet form factor and larger screen was a kind of mobile computing that iPhones and laptops could not offer.
For those that wanted to do more work with the new device the iWork apps were there from day one. Various blogging tools and even html editing apps with built in ftp soon showed up in the App Store. Apple even offered a keyboard dock from day one. iOS was far more limited in the early days but plenty of people thought using the device was pretty straight forward. Even better, many elderly people who'd previously never ventured onto the Internet finally felt safe to do so.
When it debuted, some mocked it as essentially being the equivalent of four iPhones stuck together. Steve Jobs referred to it as the device that was ushering in the “post-PC era.” But in Apple’s most recent advertising campaign, it’s referred to multiple times as a computer, as an antidote to a Windows PC.
Yes. Mocked by tech journalists and a few tech enthusiasts. But normal people? Lots of them flocked to the iPad and were very happy with the device. Which is why the iPad sold so well. Sales have not maintained the initial pace but that's not likely something that can be based on dissatisfaction so much as the fact that iPads have a long lifespan. They don't need to be replaced every other year or even every couple of years.
As for the change in positioning and marketing by Apple, well, yes. It's 2016. The iPad is increasingly more powerful as is iOS. Apple refers to the iPad as a computer because it is one. The more precise debate is whether the iPad allows people to replace laptop or desktop computers. The answer is obvious. For some, yes, it does. For others, no. Depends on what one needs. This is not rocket science.
The iPad Pro is an excellent device if all you want to do is check the occasional email, watch a movie or two, and maybe check in on Facebook. Editing Excel spreadsheets without a mouse, typing up long emails (or trying to build a post like this), or editing photos is still far, far easier to do on a real laptop.
Ha. Hahahahahahahahahaha. That's funny. There's a certain someone with the initials M.M. that has been hiding in a cave for a few years. Again, I've got several people in my family who would be willing to tutor Mike if he wants to learn how to use an iPad. Apparently he's never figured it out. Certainly Mike understands that any old Bluetooth keyboard can be used with an iPad for the strenuous task of typing up a long email or blog post? Wherever would we be if Mike were unable to "build" his informational blog posts?
Via the Macalope.