Apple always has a nice makeover of it's website on this day. Well done.
Tag Archives: Apple
Tim Cook on meeting with Trump
This is why I like Tim Cook so much.
There’s a large number of those issues, and the way that you advance them is to engage. Personally, I’ve never found being on the sideline a successful place to be. The way that you influence these issues is to be in the arena. So whether it’s in this country, or the European Union, or in China or South America, we engage. And we engage when we agree and we engage when we disagree. I think it’s very important to do that because you don’t change things by just yelling. You change things by showing everyone why your way is the best. In many ways, it’s a debate of ideas.
We very much stand up for what we believe in. We think that’s a key part of what Apple is about. And we’ll continue to do so.
Innovation is often in the details
I recently decided to switch from AT&T to Sprint because I can get a good bit more data. It was this decision which led me into a nearby Sprint store which led to the store employee asking me about my use of the iPhone. He uses Android. My take on it is, eh, whatever. I don't care what platform other people use. Use what floats your boat. iOS, Android, hand-made paper, stone tablet, whatever. In any case, as we chatted he suggested that Apple's not been very innovative in recent years. It's something I've heard recently… or rather, read recently. Plenty of times. Mostly I just shrug and giggle. There are more important things to worry about (climate change being the top of my list). That said, I am also a geek, so I do have a few thoughts not just on Apple devices and innovation but also on the ease with which we form opinions often without little knowledge or understanding of a situation or technology.
I've not used a new iPhone 7 but from what I've seen and read, it is a solid technological upgrade with a nearly identical shell. So, to deal with the shell first, I'm an adult and I just don't see the need for a change every year or other year or even every three years. Change for change's sake does not interest me much. Frankly I think that speaks to a kind of immaturity, a kind of insecurity. It demonstrates a surface level desire for the new rather than a deeper, thoughtful appreciation and respect for the work that goes into something artfully designed. It's an expression of a society that is never happy with what it has, never satisfied, always greedy for the next new thing whether it is an improvement or not.
But beyond the I agree with the sentiment that I'm seeing around which is that the iPhone design has become iconic. Ben Bajarin's latest, The Benchmark iPhone 7 Plus is just one example of such sentiment.
Excellent, beautiful design, should stand the test of time. A well designed device should last awhile not need replacing every year or other year. That speaks to a throw away culture, plastic forks and paper plates. I've got a 2012 Mac Mini that I will use until it no longer functions. It is has, to my eyes, a simple and beautiful design. It sits quietly on a shelf of my standing desk and does what I need it to do. My iPad Air 2 is the same story except that it resides near me, be it on the futon or at the library or wherever. Same for the iPhone.
In my eyes the outer shell of the current iPhone is close to perfect. They changed up the design enough to make it water proof and that's a fantastic new feature even if it still looks the same (new color options notwithstanding). Internally they've built an entirely new camera system, processors, taptic engine and more. There's nothing about this iPhone that is the same. These are the changes that matter the most in terms of what the iPhone can be in terms of a functional, useful tool. The only way to look at this current device or the evolution of this device and come away with the idea that it demonstrates a lack of innovation is to look at it with your eyes closed. Such a statement demonstrates a shallowness of perception and a lack of effort of in observation. From the cameras to the processors to a host of other components, the iPhone is an excellent example of thoughtful iteration of design and it's in the details of the evolution that one will find the innovation.
I'd say that's it's not just the iPhone or iPad which demonstrate such innovation but equally important is the evolution of iOS as well. Again, it is a iterative process. Some years the "innovation" is more user facing, other years it is foundational. But it is there. Innovation is not just shiny new device categories. In the case of the iPad Pro and Pencil it can certainly be said that the Pencil, as an accessory, is innovative in the details of the implementation. By all accounts there's never been a stylus like it before and that's because of the details of the software and hardware engineering of both Pencil and iPad.
In the case of iOS and the Apple ecosystem I'd suggest that one innovation that adds to the delight and usefulness of the hardware is the communication between devices. Whether it is the hand off between device clipboards that is a new feature in 2016 or the handoff off app tasks that came on board in iOS 8 or the upcoming handoff that will allow the new AirPods to seamlessly move from device to device as the user moves from device to device. I can easily imagine starting a podcast on my Mac Mini. Half way through the dog goes to the door to let me know he needs a walk so I pickup my iPhone and see the handoff icon for the podcast app in the corner. I push the icon up and after unlocking the phone with my thumb the audio seamlessly switches to the iPhone and continues playing through the AirPods as I move from one device to the next. That is the kind of software/hardware innovation that Apple excels at and it makes for a delightful user experience.
Everyone has an opinion as they are easy to have, but few of us are ever aware of the details. Whether it is the details of the engineering of Apple's latest release or the detail of a probe sent into the solar system by NASA, engineering is all about the details. It's probably safe to say that while most of us are generally unaware of those details we are very good at enjoying the experience that they provide. We are good at taking for granted the innovation and the science involved in the technology that surrounds us. All of this to say that it's easy to sound silly when we express opinions often based on little to no understanding of the details of the technology and process.
Intentionally Obtuse?
Jeesh. Mike Murphy, writing for Quartz:
In the six years that it’s been on the market, Apple’s iPad has always been a bit of a confusing product.
Confusing for who? I purchased one in 2010 the first day it was available. Many in my family did as well. There are well over 10 iPads being used in my extended family at the moment by users from 12 to 83. No confusion there. Maybe Mike Murphy needs to talk to my 12 year old niece or my 83 year old grandmother about how to use an iPad?
The iPad was sold as an easy to use computer in a tablet form. As I recall the marketing focused on it being a fun, flexible device that could be used in a variety of ways and places and for a variety of tasks. From email to games, web browsing to book reading to document creation. Standing at a counter, riding a bus or train, laying on a bed or reclining in a lounger, the tablet form factor and larger screen was a kind of mobile computing that iPhones and laptops could not offer.
For those that wanted to do more work with the new device the iWork apps were there from day one. Various blogging tools and even html editing apps with built in ftp soon showed up in the App Store. Apple even offered a keyboard dock from day one. iOS was far more limited in the early days but plenty of people thought using the device was pretty straight forward. Even better, many elderly people who'd previously never ventured onto the Internet finally felt safe to do so.
When it debuted, some mocked it as essentially being the equivalent of four iPhones stuck together. Steve Jobs referred to it as the device that was ushering in the “post-PC era.” But in Apple’s most recent advertising campaign, it’s referred to multiple times as a computer, as an antidote to a Windows PC.
Yes. Mocked by tech journalists and a few tech enthusiasts. But normal people? Lots of them flocked to the iPad and were very happy with the device. Which is why the iPad sold so well. Sales have not maintained the initial pace but that's not likely something that can be based on dissatisfaction so much as the fact that iPads have a long lifespan. They don't need to be replaced every other year or even every couple of years.
As for the change in positioning and marketing by Apple, well, yes. It's 2016. The iPad is increasingly more powerful as is iOS. Apple refers to the iPad as a computer because it is one. The more precise debate is whether the iPad allows people to replace laptop or desktop computers. The answer is obvious. For some, yes, it does. For others, no. Depends on what one needs. This is not rocket science.
The iPad Pro is an excellent device if all you want to do is check the occasional email, watch a movie or two, and maybe check in on Facebook. Editing Excel spreadsheets without a mouse, typing up long emails (or trying to build a post like this), or editing photos is still far, far easier to do on a real laptop.
Ha. Hahahahahahahahahaha. That's funny. There's a certain someone with the initials M.M. that has been hiding in a cave for a few years. Again, I've got several people in my family who would be willing to tutor Mike if he wants to learn how to use an iPad. Apparently he's never figured it out. Certainly Mike understands that any old Bluetooth keyboard can be used with an iPad for the strenuous task of typing up a long email or blog post? Wherever would we be if Mike were unable to "build" his informational blog posts?
Via the Macalope.
Apple asks: What’s a Computer?
In a recent iPad Pro ad Apple simply asks “What’s a computer?” In response Microsoft has issued an ad mocking the iPad and Apple’s assertion. The suggestion being that if a device doesn’t run desktop class apps it’s not a computer. If it lacks a mouse, trackpad, and ports it’s not a computer. All irrelevant points. It’s been a question that’s been debated long before the iPad or Apple’s ad. But it seems a tired debate and a silly question. Isn’t the answer clear?
I suppose lines could get fuzzy with all of the embedding that is going on these days. But in terms of stand alone devices that people might use to compute, certainly it’s obvious that smart phones, whether they run Android or iOS are computers. As are tablets and laptops and desktops. All of them are computers that take on different form factors. My iPhone has more computing power than my Mac Color Classic or my G4 MacMini. In fact, it’s got more built in storage, ram and processor than any computer I owned prior to 2006. I can (and have) create and edit documents, spreadsheets, and movies with both the iPhone and iPad.
Really, why is this being debated at this point? Why does the form factor variation confuse so many people? Enough already!
Always another new gadget? Why not show a little restraint?
I recently came upon a post on Medium by Serenity Caldwell of iMore: Giving the baby 9.7 inch iPad Pro another chance. I wrote a lengthy response which I’ve edited into this post.
Something I’ve noticed as a general trend in the Apple tech press is a consistent pattern of hyper-consumption always in the context of, justified as, “my last purchase just didn’t quite get me the device I needed”. It goes something like this:
- Apple releases new iPhone, iPad, or Mac.
- Apple blogger/writer/podcaster purchases one of each in at least one size.
- Apple blogger/writer/podcaster writes about how they are writing current blog post/review on said new device.
- Various reviews of various keyboards/cases/covers (if new device was iPad). This case was too heavy, this keyboard wasn’t clicky enough, that case was too flimsy, this other keyboard had the wrong texture, that other case was too heavy, and so on.
- If said new device is an iPad it is a near guarantee that said blogger will give up Mac laptop for at least 6 months.
- Normally back to laptop after 6 months. 2015/16 was different because of the new iPad size/Pencil. Most everyone (in the Apple tech blogger community) seemed to go from an iPad Air to the big iPad Pro then to the small “Baby Pro” iPads. Some even decided to keep the big iPad Pro but concluded it wasn’t quite enough so added the smaller Pro as a second iPad. A few even then bought (or will buy) a new Mac laptop because the iPad (or iPads), while great, is not enough even if being used in combination with a Mac desktop. The conclusion is that a laptop is also needed.
The picture emerges of Apple tech bloggers/podcasters surrounded by small warehouses of devices and accessories. For the Apple nerddom fall has become that time of the year when new gadgets are announced. The time approaches and with it a fever pitch of expectations. I get that Apple tech media folk make a living writing about this stuff. But I think what gets under my skin a bit is that, in the context of a world with very real environmental challenges (climate being just the most urgent), so many words are written to justify personal purchases of so many devices and accessories. The impression I get is that no one is ever truly happy with this or that device or gadget because they are so quickly ready to replace them.
My humble iPad Air 2
The same tech press will also sound the alarm a few times a year about serious problems at Apple because iPad/iPhone sales are not going up and up and up. And they continue with the bad news that Apple is failing its customers because Macs are not being updated on a more regular schedule. Meanwhile, back on planet earth, most of the normal people I know are quite happy to be using a three or four or five year old iPad. Some of these same people are also happy to be using iPhones from last year or the year before. Gasp, they might be using Macs that are 4 or 5 or even 6 years old. My dad is still happy using his 2010 MacBook Air. A friend of mine is using a 2011 MacBook Air. My brother uses a 2012 MacBook Pro. I’m happily getting some of my work done on a 2012 MacMini, the only Mac I have. What work I do not do on the Mini is handled quite well by a two year old iPad Air 2. The horror!
It seems to me that many of the Apple-focused media are living in a sort of disconnected echo chamber. They repeat the same “news” stories, same reviews, the same rumors and the same “First World Problems”. Year by year my RSS feed gets smaller and smaller. Helpful, original content about real world usage seems to dwindle. I know that there is a push now at iMore to address this very issue of regurgitated news with a new emphasis on helpful tutorials, how-to type material. Great! I’d say that is a step in the right direction (as far as content goes).
Of the various Apple tech writers I think Serenity is one the few to post helpful details about workflows. I greatly enjoyed her series on putting the iPad Pro to work and learned a great deal from those articles. Federico of MacStories also does a pretty fantastic job of sharing the many ways he is using his iPad. I suppose I’m just yearning for content that is more illustrative of how Apple tech is being used in the real world by real people (who are not full time tech bloggers/podcasters). For example, though I’m not working for an educational institution I often find Fraser Spears’ content interesting and inspiring. Fraser does a podcast, Canvas, with Federico all about mobile productivity. Teddy Svoronos has written (and guest podcasted) a bit about his use of technology as a PhD grad student. Oh, and David Sparks of MacSparky fame is a lawyer (among many other things) and often brings that context into his discussion of technology. He’s got a whole series of field guides for getting things done with Apple tech. David’s podcasting partner, Katie Floyd, is also a lawyer. She also does an excellent job of discussing how she uses Apple tech. Their podcast, Mac Power Users, is focused on that very thing.
I suppose I’m also looking for a bit of environmental sanity and responsibility within the community. It’s not reasonable to expect that people will replace devices such as iPads every year or even every other year. The same might be said of iPhones. These are computers manufactured with limited resources, why squander them? Why treat them as disposable? I would argue that the tech media, Apple-focused and otherwise, have helped create unreasonable expectations in regards to the purchase rate of computing devices.
Would I enjoy a new iPad Pro? Of course! Even more, I can predict that I will buy one at some point. But why not continue getting the most out of the iPad I have? It’s a powerful computer quite capable of the work I need to do with it. The same can be said for my Mac and iPhone. Indeed, it has often been said that Apple devices are of the highest quality, that they are designed well, made to be beautiful and durable. If this is true shouldn’t we expect to use them for awhile? Why not be a bit more restrained, discerning in our consumption? Why not respect our Macs, iPads and iPhones as the high quality, resource intensive products that they are?
Playing The Long Game Inside Tim Cook’s Apple
What Apple has accomplished with Maps is an example of the kind of grind-it-out innovation that’s happening all the time at the company. You don’t hear a lot about it, perhaps because it doesn’t support the enthralling myth that innovation comes in blinding flashes that lead to hitherto unimaginable products. When critics ding Apple for its failure to introduce "breakthrough" devices and services, they are missing three key facts about technology: First, that breakthrough moments are unpredictable outcomes of ongoing, incremental innovation; second, that ongoing, behind-the-scenes innovation brings significant benefits, even if it fails to create singular disruptions; and, third, that new technologies only connect broadly when a mainstream audience is ready and has a compelling need. "The world thinks we delivered [a breakthrough] every year while Steve was here," says Cue. "Those products were developed over a long period of time."
Apple Fall 2015 Releases
It was just a year ago that I posted about all the noise regarding Apple’s supposed decline in quality control. My take on it was that it was unneccesary and misplaced drama. To be honest there’s a bit of an echo chamber going on with some of the more prominent Apple bloggers and sadly one complaint often leads to a second and a third and before too long they’re all writing and podcasting about the terrible tragedy of this or that hardware/software blemish. Frankly it’s a fine example of the “First World problems” joke. As is usual though Apple got a handle on most of the software problems and most of the complaints faded. The hardware was solid with the exception of the fabricated “bendgate” non-issue.
June rolled around and with it the WWDC and the details of OS X 10.11 and iOS 9. As may expected and hoped, these releases were largely about refinement rather than major new features. Actually, between the two of them there were quite a few new and significant features added but yeah, it’s probably accurate to characterize them as refinement releases. Of course, there were still a few that shrugged their shoulders and offered at least mild complaint at the lack of whizbang but some of these are the same that complained in the fall about Apple doing too much. For the most part I’d say most folks were positive. For myself, I’ll just say that I was happy with the announcements and I’m happy with the releases we now have on our devices.
I’ve not yet installed El Capitan on my primary work machine, the 2012 Mac Mini. No hurry there as I’m in the very beginning stages of a series of projects that will be ongoing till spring. I’ll probably leave that machine as it is for the next few months. But I have installed it on my 13″ rMBP and it’s performed flawlessly thus far. Will be installing it on Kaleesha’s 2011 MacBook Air and on the 2009 MBP that the kids use for school. My favorite features thus far: split full screen; full screen mail that allows for minimizing draft emails; Mission Control seems tighter and more fluid; the new Notes app is fantastic; improved Airplay; last but not least, the system-wide use of the new San Francisco font is a nice improvement.
iOS 9 has been solid too. I’ve got it on an iPad Air 2, iPhone 5c and an iPhone 6s. The install on the first two devices went smoothly and both of them were up and running in no time at all. Split screen on the iPad is excellent. 3D touch on the iPhone 6s is also proving to be useful. As with El Capitan, Notes is a greatly appreciated improvement. Of course there’s been lots of talk about the new ability of Safari to block content and yes, it’s a fantastic feature that will save users hundred’s of mb of data each month. An added bonus, those blockers work in any app that has implemented the new Safari web viewer. The News app is an interesting addition. I typically use Newsify for RSS and will likely continue but News app will likely prove useful for people that might not normally use RSS. It’s a little wonky in terms of the selections in the “For You” section but adding favorites and going to that section works great. I expect it will get better as Apple provides access to the full formatting power of the app to more providers. Right now it is restricted to Wired and a couple others. I’ve saved the best for last: Siri is vastly improved on all of my devices. Wow. The service has been improving steadily over the past year but is now lightening fast and with the iPhone 6s, it’s always on. Not only is it fun to use but increasingly useful.
Last but not least, I’ll mention the iPhone 6s. We’ve been holding at one phone for awhile. Neither one of us are big on talking on the phone so it’s worked pretty well. That said we’re getting out a good deal more these days which means choosing to either take the phone or leave it at home so we’ve finally decided to go to two lines. I’ve passed my iPhone 5c to Kaleesha and ordered the iPhone 6s. Ordering it using the Apple Store app was painless and set-up was super easy. I’ve only had it for a week but in that week I’ve gotten a good bit of use and I’m pretty happy with it. As I mentioned above, 3D Touch looks to be very useful and is a good bit of fun too. And did I mention how much I’m enjoying Siri? Yeah. It’s a fantastic pocket computer with an excellent camera and a phone to boot. Good stuff.
Apple starting work on new solar farm in CA
Apple’s been on a very impressive roll and I’m not talking about it’s ever evolving line of mobile devices and computers, but rather its continuing build-out of solar farms. In 2012 they completed their Maiden North Carolin data center with its own on-site solar power facility which is the largest privately owned solar array in the U.S. Since then they’ve completed work on a facility in Prineville Oregon that utilizes “micro-hydro” and another solar facility in Reno Nevada is set to come online in 2015. In locations where they do not generate power they are sourcing it from wind and other renewables.
In truth, their conduct in regards to the environment goes far beyond their solar farms. They’ve made great efforts in recent years to address the energy consumption of their devices, the toxic chemicals in the devices, the recyclability of devices and amount of packaging for new products as well as repair shipments. Their most recent construction project, a new headquarters in Cupertino is designed to be one of the greenest buildings on the planet. Apple says this about it:
Like everything we build, our new Apple campus in Cupertino pushes the boundaries of technology — it will be the most energy‑efficient building of its kind. Powered by 100 percent renewable energy sources, the campus goes beyond showing respect for the environment to forming a partnership with it. Air flows freely between the inside and outside of the building, providing natural ventilation for 75 percent of the year. And sunlight powers one of the largest onsite corporate solar energy installations in the world.
The building itself is just part of the story. Just under 80 percent of the site will be open space, populated by more than 7000 trees — including more than 6000 newly planted shade and fruit trees. Drought-tolerant plants will be used throughout the landscape to minimize water use.
For a comprehensive overview of their efforts to date check the Apple Environmental Responsibility page. It’s refreshing and long overdue for companies to not only acknowledge human climate change but to recognize their own impact and then make significant changes to their operations. Apple is doing this.
Here’s the latest:
“Apple Is About to Shell Out $850 Million for Solar Energy | Mother Jones”
On Tuesday, Apple CEO Tim Cook announced a massive new investment by the company in solar energy: an $850 million installation that will cover 1,300 acres in Monterey County, California. Apple is partnering with First Solar—the nation’s biggest utility-scale installer—on the project, which will produce enough power to supply 60,000 Californian homes, Cook said.
According to a press release from First Solar, Apple will receive 130 megawatts from the project under a 25-year deal, which the release describes as the largest such agreement ever.
Cook called it Apple’s “biggest, boldest and most ambitious” energy project to date, designed to offset the electricity needs of Apple’s new campus, the futuristic circular building designed by Norman Foster, and all of Apple’s California retail stores. “We know at Apple that climate change is real,” he said.
The Mac Mini at 10 Years
Original Mac Mini still being used by the kids for home school!
It’s been 10 years since the Mac Mini was released and Brian Stucki over at Mac Mini Colo has written up a great post/timeline to celebrate. It was released on January 11, 2005 and I remember being pretty excited. I’d recently purchased one of the new G5 iMacs but my sister was in need of a new Mac for her business and the new Mini was my suggestion. She bought one and I set it up with a custom FileMaker Pro database to track her customer billing and iCal for appointments. In the off hours the Mini was used for web browsing, iTunes and photo organizing via iPhoto.
A little over a year later I traded her my iMac for her Mini because she had need for more power (her husband was increasingly interested in using iMovie and iDVD) and I was mostly using my 12“ Powerbook. I wanted the Mini for a power sipping iTunes media server. Today, nearly 10 years later, that Mac Mini is upstairs still being used by the kids for their school work. I retired it from media server duties just a year ago when I moved that task over to my primary work machine, a new Mini (late 2012 model). The kids have used it ever since. Actually, until recently, the eldest, Farra, was using the above mentioned 2003 12” Powerbook (one of my all time favorite Macs!).
Upon seeing that first Mac Mini being presented by Steve I knew it would be a hit. How could it not? A $499 Mac in such a small form factor would, I thought, be what the higher priced G4 Cube (2000–2001) should have been: an affordable yet stylish introduction to the Mac for potential switchers. The Cube was a beautiful bit of design but at $1799
its high price made for an impractical purchase. The Mini did indeed succeed and is still in production. The original form factor was used until 2010 when a beautiful new, unibody aluminum enclosure was introduced. With it came a built in power supply, hdmi port and easy to upgrade memory via a twist off bottom cover. This new Mini was updated again in 2012 and as recently as October 2014 after a 2 year gap between updates.
A month ago a visiting friend had occassion to be in my office and observed the Mac Mini on my desk. He was surprised that I did all of my design work on something as lowly as a Mini which prompted a bit of a chuckle from me. Not only is the Mini my workhorse but this tiny machine generally handles my projects with plenty to spare. Only the largest Photoshop or Illustrator files ever require that the little beastie break a sweat. Exporting or converting movie files from iMovie or Handbreak also pushes the processor but that’s to be expected. The important measure with such work is of course the time it takes to complete the job and I’ve been nothing but pleased with the speed of the Mini in such tasks. All this with what many consider the bare minimum of memory in 2015, 4 GB.
It’s been a good 10 years.