Lots of interesting iPad related news this week. Well, actually, two very notable things.
- Apple purchased the Workflow app and the 3 developers of the app will be joining Apple. The app itself will (for now) remain in the App Store but is now free.
- Apple released new iPads. Not the updated iPads Pro everyone was expecting. Nope. Even better. They did something no one was expecting: they released a new budget priced iPad simply called iPad.
The news on the Workflow first came via Matthew Panzarino:
Apple has acquired Workflow, a powerful automation tool for iPad and iPhone
Of course, Federico had something to say about it (along with every other Apple nerd I follow on Twitter):
At this stage, it’s not clear what Apple’s plans for Workflow in the long term might be. I have a few theories, but this isn’t the time to speculate. I’ll say this, though: Workflow has been the driving force behind my decision to embrace the iPad as my primary computer. Workflow is a shining example of the power of automation combined with user creativity and its underlying mission has always been clear: to allow anyone to improve how iOS can get things done for them in a better, faster, more flexible way. Workflow is the modern bicycle for the mind. There’s nothing else like it.
Ben Brooks has a few interesting points regarding Wednesday’s acquisition: Apple’s New Workflow.
Like many, Ben speculates about the different ways Apple could go with the app. It’s an unknown at this point and for many like Federico who have made the iPad a primary device the app has become central to their working day. I don’t use the app much but would like to use it more. I have a couple of Workflows that I do use on a semi regular basis and in those cases I really appreciate the app. I’d like to use it more and I can see the potential. Time will tell.
Regarding that second bit of news, a new, cheaper iPad to take the place of the Air 2 in the line-up. I love that the rumors had it all wrong. Not that I doubt that eventually we’ll see updates to the Pro line. In fact, I’m really looking forward to that as I’m planning to add a 12.9″ Pro to my device roster. We’re too far into the cycle to purchase the current 12.9 so I’m waiting. But here’s the thing, I’m not in a hurry. Yes, I’m excited and will buy the first day they are available. But really, this iPad Air 2 is fantastic and is plenty fast for my daily work. I’m looking forward to a bigger screen for multi-tasking. That’s my main driver. But, back to the point of the new iPad. I think it’s fantastic.
I like the new, easier to understand, cleaner naming: iPad Mini, iPad, iPad Pro. And that lower price is an excellent move. It will entice people like my parents who have been holding onto their iPad 4. Just a week ago my mom was here on a visit and pointed out that she was out of storage and asked what she could do. I didn’t realize but her iPad 4 only has 16GB of storage. If it weren’t for that she could go on for another couple of years. She has no complaints about the performance. But now she can no longer save images and videos of her grandkids. Same goes for my dad. I told them last week they could get refurb iPad Air 2s or new ones but that they might want to wait a week. They waited and now they can get the new iPad, with a faster processor, for less. It’s a great upgrade for them. No doubt these iPads will be great for many who are still clinging to older iPads as well as for schools. Jason Snell, waiting for Macworld: Lower the price, expand the market:
But this isn’t a product Apple made to excite people on features. It’s made to compete on price, and Apple competed on price by building a new iPad on the base of the iPad Air, with its cheaper screen, cameras, and other components.
Recently there’s been a lot of talk about how Apple has stood by as Chromebooks have become incredibly successful in the education market. It’s hard not to see the new iPad as Apple’s direct reaction to those challenges. At $329 (actually less than that, due to education discounts), the iPad is at least in the ballpark with Chromebooks, especially nicer touchscreen models.
Over at ASYMCO, Horace has a great post on iPad Opitcs. It’s not about the cameras in the iPad, it’s about the visuals of graphs that seem to depict an iPad in decline which has, of course, been a topic of concern the past couple of years. He argues, as many have, that use of the iPad is not in decline at all but that purchasing reflects a durable product with reported high customer satisfaction and longer replacement cycles:
Taking into account that the iPad has a large, stable, engaged and loyal user base that continues to expand and find new uses the optically bad sales data needs an explanation. The simplest explanation is probably the best: iPads remain in use far longer than phones, and perhaps even longer than some computers.
Anecdotally we can see evidence for this. Few iPads are replaced every two years the way phones are. They are not tied to service contracts or subsidized. They are also less likely to be damaged during usage as phones are dropped and banged-up. iPads are more stationary or carried in protected containers. Phones are in pockets, iPads are in bags.
So iPads are longer-lived products and it’s perfectly reasonable that people who have them keep using them and more people are joining them but slowly. Note also that the decline in sales seems to be flattening out and perhaps might show stabilization.
I completely agree as I see this very thing happening in my own family as evidenced by parents using iPad 4s with 16GB of storage!
Unrelated to new iPads or Workflow, Federico continued his excellent IPad Diaries series this week with: Working with Zip Archives. It’s a very useful post if you’re someone that uses zip files. I don’t very often and when I do it’s usually at the end of an InDesign project when I’m at my Mac preparing to deliver a folder of files so it’s something I take care of via Mac. But it’s nice to know that if the need ever arises I can open a zip archive.