The Matter of High-End iPad Growth
Nigel Warren (via Michael Tsai):
The iPad’s average selling price can be seen as an indication of whether the iPad has the potential to continue evolving into a more capable tool. If sales of the Pro line are weak, it’s a sign that Apple hasn’t succeeded in creating useful functionality that takes advantage of improved hardware. And if users don’t need improved hardware, Apple’s business model can’t justify continued iPad software development long term.
Nick Heer at Pixel Envy chimes in:
It has been remarkable over the past several years to watch the iPad’s skyrocketing performance potential, but it has been infuriating to see a lack of comparable software improvements. iOS 11 will help turn that corner, but I feel a lot of work remains to make the power of the iPad feel like it’s being put to use.
Yes, iOS 11 and then apps like Affinity Photo and soon, Affinity Designer. Also, the excellent multi-track video editing app, LumaFusion Pro. These apps are exactly the kinds of apps that push the hardware of the iPad Pro. There are, of course, other “pro” apps such as Panic’s Coda and Transmit that are used for professional purposes but which do not push the hardware in the same way. The point is though that these apps exist. Now. If anything, it might be said that what is increasingly needed is for Apple to really push the marketing of the iPad. All of them.
Regardless, I don’t think I’d call the state of iOS or available apps “infuriating”. There are things in our world for which that kind of emotion is warranted but it isn’t this.
Before I go any further, let me say this isn’t much of a review or even a mini-review. Just my initial impressions.
I’m a regular user of Adobe CC but not a big fan of the subscription model. When I recently learned of Affinity Designer and the upcoming Affinity Photo I figured it was worth checking out. The reviews for AD thus far are very high and having used it for a couple of projects I can see why. The Permaculture-themed poster below started as just a quickie to test out some of the basic tools I’ve come to expect from Illustrator and I’m happy to report that AD was a pleasure to use. Everything from the pen tool to text to text on a curve were easy and buttery smooth. As with Illustrator, layers are easy enough to use to group elements for editing and locking. On a couple of test designs I tried a few of the other basics such as shape building and editing as well as applying gradients and various styles, all worked just as one would expect.
What’s missing? Right off, there is no workspace outside of the defined document margins which is something I definitely miss. Illustrator and InDesign both allow for the storing of elements outside of the defined art board or document margins.
Also, no export for web. Perhaps I missed it but I certainly didn’t see it and I’ve looked a couple times. I know that I can set a document up as having an intended use for the web but that’s not what I’m after. I want to be able to set up for print and also be able to export or save for web. Found it! Right in front of me but called “Export Persona”. The only option I don’t see is the option to resize the dimensions at time of export.
I’m guessing that I’ll find other features missing that I’m used to having but as of this moment I intend to switch to AD for any design work that I would have previously used Illustrator for.