Apple announced its Power for Impact initiative in 2019, designed to provide communities with renewable energy while promoting economic and social growth. One of the 10 new Power for Impact projects involves working with the Oceti Sakowin Power Authority in the United States to collaboratively develop renewable energy resources for the wholesale market, with the objective of creating a large-scale wind power development in the Midwest. Apple CEO Tim Cook said:
Every company should be a part of the fight against climate change, and together with our suppliers and local communities, we’re demonstrating all of the opportunity and equity green innovation can bring. We’re acting with urgency, and we’re acting together. But time is not a renewable resource, and we must act quickly to invest in a greener and more equitable future.
Other projects in South Africa, Nigeria, the Philippines, Thailand, Vietnam, Colombia, and Israel seek to provide renewable energy to healthcare and educational institutions, as well as surrounding households, using rooftop solar installations. Apple believes that this will create a source of local revenue and lower energy costs, freeing up funds for educational scholarships, equipment, and medication.
I’ve been a happy Apple user since 1993ish with a my first Mac, a Color Classic II. I’m really happy that they are not just setting a good example on climate change but that they are setting the best example. And they should given that their success. But many do not attempt even half of what they have. They’re thorough and are leaving nothing un-examined in their engagement with the problem of resource use and climate change.
At the core capitalism is about profit, continual growth and resource use beyond all bounds. I applaud Apple in the effort they are making and hope others follow but it’s not something I expect to happen as it goes against the logic of capitalism as a system. That said, they are proving that it is possible.